Website Terms and Conditions of Use and Privacy Policy

Terms 

By accessing this website, you are agreeing to be bound by these website Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained on this website are protected by applicable copyright and trademark law. 

Use of Tracking Technologies 

Our website may use tracking technologies, including but not limited to Google Analytics, Hubspot, Hotjar, LinkedIn Insight Tag, and Meta Pixel, to collect information about your interactions with our website. This data is used for analytical purposes and to deliver personalized content and advertisements. 

By accessing and using our website, you acknowledge that these tracking technologies are employed and consent to the collection, processing, and sharing of your data as described in our Privacy Policy. You understand that these services may place cookies or other tracking mechanisms on your device to facilitate data collection. 

We disclaim all liability for the use of third-party tracking technologies on our website. You agree to hold us harmless from any claims or damages resulting from the use of such technologies, including but not limited to any unauthorized access to or misuse of your personal data by third-party service providers. 

Use License 

Permission is granted to temporarily download one copy of the materials (information or software) on Key Financial Inc.’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:  

    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on Key Financial Inc.’s website;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or “mirror” the materials on any other server. 

This license shall automatically terminate if you violate any of these restrictions and may be terminated by Key Financial Inc. at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession, whether in electronic or printed format. 

Disclaimer 

The materials on Key Financial Inc.’s website are provided “as is”. Key Financial Inc. makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, Key Financial Inc. does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet website or otherwise relating to such materials or on any sites linked to this site. 

Limitations 

In no event shall Key Financial Inc. be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Key Financial Inc.’s website, even if Key Financial Inc. or a Key Financial Inc. authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you. 

Revisions and Errata 

The materials appearing on Key Financial Inc.’s website could include technical, typographical, or photographic errors. Key Financial Inc. does not warrant that any of the materials on its website are accurate, complete, or current. Key Financial Inc. may make changes to the materials contained on its website at any time without notice. Key Financial Inc. does not, however, make any commitment to updating the materials. 

Links 

Key Financial Inc. has not reviewed all the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Key Financial Inc. Use of any such linked website is at the user’s own risk. 

Site Terms of Use Modifications 

Key Financial Inc. may revise these terms of use for its website at any time without notice. By using this website, you are agreeing to be bound by the then current version of these Terms and Conditions of Use. 

Governing Law 

Any claim relating to Key Financial Inc.’s website shall be governed by the laws of the State of Pennsylvania without regard to its conflict of law provisions. 

Website Data Collection and Usage 

We utilize third-party services including Google Analytics, Hubspot, Hotjar, LinkedIn Insight Tag, and Meta Pixel on our website to enhance user experience and for marketing purposes. These tools collect various types of data about your interactions with our website, including but not limited to: 

  • Google Analytics: We use Google Analytics to collect and analyze information about how visitors use our website. This data may include your IP address, device type, geographic location, and user behavior on our website. Google Analytics may place cookies on your browser to track these activities. For more details, you can review Google's Privacy Policy. 
  • Hotjar: We use Hotjar to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site. 
  • Hubspot: We use Hubspot to create and share marketing, sales and customer service content. HubSpot may use cookies or similar technologies (such as web beacons and JavaScript) to analyze trends, monitor how visitors navigate around the websites, and to gather demographic information about our user base. On our behalf, Hubspot may collect and process Personal Data such as your first and last name, email address, physical address, phone number, or other information about you. This data and process information are stored on Hubspot servers as a processor (or service provider) based on our instructions and in accordance with their Customer Terms of Service. For more information, please see Hubspot’s support page. 
  • LinkedIn Insight Tag: We use LinkedIn Insight Tag to enable in-depth campaign reporting and unlock professional insights about our audiences. The LinkedIn Insight Tag is a lightweight JavaScript tag.  We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with our ads. For more details, you can review LinkedIn’s Privacy Policy 
  • Meta Pixel: We employ Meta Pixel to track conversions and create targeted advertising on social media platforms. Meta Pixel collects data on your interactions with our website, such as pages visited and actions taken, which may be shared with Meta (formerly Facebook). This data is used to enhance the relevancy of advertisements you see on Meta’s platforms. Meta’s use of this data is governed by its Privacy Policy. 

Legal Compliance and User Consent 

Your continued use of our website signifies your consent to the data collection practices outlined above. We have implemented appropriate measures to ensure that your data is collected and used in compliance with relevant privacy laws.  Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. 

Liability Disclaimer 

By using our website, you acknowledge and agree that we are not liable for any damages or claims that may arise from the use of third-party tracking technologies such as Google Analytics, Hotjar, Hubspot, LinkedIn Insight Tag, and Meta Pixel. While we strive to ensure that these services are used in a manner that respects your privacy, we are not responsible for the actions of third-party service providers. 

We are committed to conducting our business in accordance with these principles to ensure that the confidentiality of personal information is protected and maintained. 

Privacy Policy 

Information We Collect: In connection with providing investment products, financial advice, or other services, we obtain non-public personal information about you, including: 

  • Information we receive from you on account applications, such as your address, date of birth, Social Security Number, occupation, financial goals, assets, and income; 
  • Information about your transactions with us, our affiliates, or others; and 
  • Information received from credit or service bureaus or other third parties, such as your credit history or employment status. 

Categories of Information We Disclose: We may disclose all information that we collect. Key Financial Inc. and its affiliates do not sell customer lists and will not sell your name to telemarketers. 

Categories of Parties to Whom We Disclose: We will not disclose information regarding you or your account with us, except under the following circumstances: 

  • To your authorized Financial Advisor and his or her manager; Key Financial, Inc. permits Financial Advisors and Investment Advisers that terminate their affiliation with Key Financial Inc. to make copies of client files for their own clients to meet Federal and State regulations regarding books and records requirements, 
  • To Osaic Wealth, Inc., or their affiliates, to the extent permitted by law, 
  • To entities that perform services for us or function on our behalf, including financial service providers, such as a clearing broker-dealer, investment company, or insurance company, 
  • To consumer reporting agencies, 
  • To third parties who perform services or marketing on our behalf, 
  • To your attorney, trustee or anyone else who represents you in a fiduciary capacity, 
  • To our attorneys, accountants or auditors; and 
  • To government entities or other third parties in response to subpoenas or other legal process as required by law or to comply with regulatory inquiries. 
  • We may disclose non-public personal information about you in connection with the transfer of your account to another financial institution at your request or the request of your advisor. If you do not want Key Financial Inc. to disclose your non-public personal information with your advisor’s new financial institution, please contact us as directed below. 

How We Use Information: Information may be used among the Advisor Group companies that perform support services for us, such as data processors, technical systems consultants and programmers, or companies that help us market products and services to you for a number of purposes, such as: 

  • To protect your accounts from unauthorized access or identity theft, 
  • To process your requests such as securities purchases and sales, 
  • To establish or maintain an account with an unaffiliated third party, such as a clearing broker-dealer providing services to you and/or Key Financial, Inc., 
  • To service your accounts, such as by issuing checks and account statements, 
  • To comply with Federal, State, and Self-Regulatory Organization requirements; and 
  • To keep you informed about financial services of interest to you.