Meet Eraldo Daja

Portfolio Consultant

"It is possible to commit no mistakes and still lose. That is not a weakness. That is life."
- Captain Jean-Luc Picard

Eraldo graduated from West Chester University with a degree in Finance, becoming the first in his family to earn a college degree. Starting at age 12, Eraldo sacrificed his Saturdays (much to his displeasure at the time) to help his father at his auto repair shop. He started out cleaning and organizing tools, sweeping floors, and taking out the trash; bit by bit, he worked his way up to becoming a genuine mechanic. Eraldo credits much of his work ethic to watching his father during those years; even while working a day shift and taking college classes at night, his dad was still often the last one home.

After graduating, Eraldo took a position supporting fixed income and OTC derivatives trading at J.P. Morgan Chase. It was there that his passion for finance truly took hold; everything about trading and how the financial world actually worked fascinated him.

Eventually, he realized he wanted to leave the banking world behind for a place where he could combine his entrepreneurial spirit, work ethic, and above all, his desire to help people, with his passion for finance and analytical mind. That place was Key Financial. As a Portfolio Consultant at Key Financial, Eraldo spends his time figuring out how to translate the noise of the markets into tools for clients to realize their financial goals.

Eraldo grew up a Delco kid but now resides in Conshohocken with his girlfriend and their two cats: Franklin "Frankie" and Josephine "Josie." When he's not working, you'll usually find him with them, with friends, playing video games, or powerlifting.

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